We would like to inform you about the processing of your personal data in this Privacy Notice. You will find below, among other things, information on how and why we process your personal data and what rights you have in this respect.
This privacy notice describes how we collect and use personal information about you, including when visiting or using our website, in accordance with data protection law.
To help you get the information that is relevant to you at a glance, we have broken down this Privacy Notice into individual sections:
In this Privacy Notice we provide you with information in accordance with the requirements of the version of the General Data Protection Regulation introduced into UK law in accordance with the European Union (Withdrawal) Act 2018 and as supplemented by the Data Protection Act 2018 (together “the UK GDPR”) . We also observe the requirements of other national data protection legislation that may apply to the processing of your personal data.
The controller under the UK GDPR is the entity or entities which determines the purposes and means of the processing of your personal data and must therefore ensure compliance with the requirements of data protection legislation. Where two or more controllers jointly determine the purposes and means of the processing, those controllers shall be jointly responsible for the processing, so-called joint controllers.
The controller responsible for the processing of your personal data in connection with this website is:
Andreas Stihl Limited
Contra House
Oak Close
Camberley
Surrey
GU15 3FG
Registration number: 01376302
(”we“, ”us").
If you would like further information, please contact us at any time using the contact details specified above.
Our Data Protection Officer can be contacted by sending a letter to the controller’s address marked “for the attention of the Data Protection Officer” or by sending an email to compliance@stihl.co.uk
Where we use the term “personal data” in this Privacy Notice we mean any information relating to you.
Examples of personal data are your name, email address and postal address. However, your personal data include any data that are linked to you or that relate to you. We refer to data that do not relate to you as “non-personal data” or “anonymous data”. Data protection rules and this Privacy Notice do not apply to these data.
Processing of your personal data includes, for example, the collection, storage, or erasure of your data.
We process your personal data only where we can identify a legal basis for doing so in accordance with applicable data protection law. The most commonly applied legal bases for the processing of personal data under the UK GDPR are as follows:
Further information on which of these legal bases apply to specific processing is set out below in this Privacy Notice.
We process personal data that you provide to us, that we collect (automatically) or that we receive from third parties.
You are not obliged to provide your personal data to us. However, the disclosure of certain personal data may be necessary to enable us to offer and provide the website and all the functions of the website to you.
Personal data that you provide to us
We process information that you provide to us. For example, you may call us or contact us in some other way and provide certain information to us by these means. You may also provide information via the website, such as when using our product guidance tools. We collect and process these data to respond to your call or message or to enable you to use specific features of our website. Personal data that are collected by us automatically.
Certain information is collected and processed by us (automatically) when you use our website. This includes data such as your IP address, specific login data and data that are processed to enable us to make our website technically available. We may also collect information via the use of cookies. If you do not accept cookies or prevent the automated collection of certain information, this may exclude or impair the use or full functionality of our website. For more information on this please see section 3 below.
Newsletters
When sending newsletters, we carry out performance measurements and analyse your usage behaviour. For this analysis the newsletter emails contain web beacons or tracking pixels which are linked to your email address. These are located on our servers and tell us when and how you retrieve our newsletter.
You can disable the display of images by default in your email application to restrict the processing of data through the use of our newsletter, however you will not be able to see the newsletter in full and you may not be able to use all the features. If you have the images displayed manually, the tracking is performed.
For more information on how we process your personal data for marketing purposes and to improve your user experience, see section 6, Marketing and user experience. In particular please refer to the processing of your personal data in connection with Oracle Eloqua.
Personal data that we receive from third parties
Sometimes we do not receive information directly from you. This may be the case, for example, if information about you is provided to us by third parties. For example, we work with companies that provide services for us and provide us with information about you.
When you visit our website, the browser used on your device automatically sends information to the server on our website and temporarily stores it in a log file.
If you would like to learn more about the cookies we use on our website, please click here.
Categories of personal data
The following information is processed when the website is visited:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve the above purposes. For more information on the storage period, see section 7 of this Privacy Notice.
If you have any questions, you can contact us at any time by email, post, telephone, contact forms or any other means. If you contact us, we will usually reply to you via the means of communication chosen by you.
Categories of personal data
The following information is processed when communicating with you:
Purpose
Your personal data are processed for the following purposes:
These purposes are hereinafter collectively referred to as "support".
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Our website contains guidance tools in relation to our products, such as our Chain-Bar-Advisor.
Categories of personal data
The following information is processed in connection with the product guidance tools:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
The following information is processed when you apply for a position with us:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
What information about you might we receive from other sources?
We are legally obliged to carry out right to work checks to ensure you are entitled to work in the UK, we may also undertake driving license checks if relevant to your role. We may receive information from external third party search providers who assist us with those checks.
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
The following information is processed if you are a business contact:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
The following information is processed if you are an employee of an Approved Dealer:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
The following information is processed if you are our Customer:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
The following information is processed if you are our Contractor or Supplier:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
The following information is processed if apply of enter any of our competitions or events:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
Categories of personal data
We will also process personal data in the following ways:
Purpose
Your personal data are processed for the following purposes:
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 this Privacy Notice.
We use technologies on our website that are intended to facilitate the use of the website and make it more user-friendly and to provide various functionalities. Such technologies include, for example, cookies, pixels and scripts. This section provides information on your personal data in this context.
In our Cookie Notice we explain what cookies and similar technologies we use on our website for what purposes and how you can manage these cookies.
We use the Google Analytics analysis tool on our website. Google Analytics is provided by Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google", together with other Google companies of Alphabet Inc. "Google").
We use Google Analytics with the extension "anonymize IP". This means that your IP address will be shortened before it is sent to Google in the United States, so that Google will not receive your full IP address from us.
Categories of personal data
The following information is processed in connection with the use of Google Analytics:
Purpose
We use Google Analytics to analyse your use of the website, to obtain reports about web page activities, and to obtain other Google services associated with your use of our website and other Internet use.
This will enable us to continuously improve our website, its user-friendliness and our offering, and to tailor them to suit your needs and interests.
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Privacy Policy
The Privacy Policy for Google Ltd.’s Google Analytics can be found here:
https://policies.google.com/privacy
We use reCAPTCHA v2 on our website. reCAPTCHA v2 is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google Ltd", together with other Google companies of Alphabet Inc. "Google").
Categories of personal data
The following information is processed in connection with the use of Google reCAPTCHA:
Purpose
We use reCAPTCHA v2 to prevent abusive automated entries in web forms, thereby protecting the host's technical systems.
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the UK
In connection with the use of reCAPTCHA v2, personal data are transferred to countries outside the UK. For more information, see section 9 of this Privacy Notice.
Privacy Policy
The Privacy Policy for Google Ltd’s reCAPTCHA can be found here:
https://policies.google.com/privacy
On our website we embed video content via YouTube. YouTube is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (‘Google Ltd’, together with other Google companies of Alphabet Inc. “Google”).
Categories of personal data
The following information is processed in connection with the use of YouTube:
Purpose
We link video content via YouTube to inform you about our products and offers.
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the UK
Privacy Policy
Google's Privacy Policy for the processing of personal data in connection with YouTube can be found here:
https://policies.google.com/privacy
On our website we embed maps from Google Maps. Google Maps is provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Ltd”, together with other Google companies of Alphabet Inc. “Google”).
Categories of personal data
The following information is processed in connection with the use of Google Maps:
Purpose
We embed maps via Google Maps to display geographic information.
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the UK
In connection with the use of Google Maps, personal data are transferred to countries outside the UK. For more information, see section 9 of this Privacy Notice.
Privacy Policy
Google's Privacy Policy for the processing of personal data in connection with Google Maps can be found here:
https://policies.google.com/privacy
On our website we embed Google Ads. Google Ads is provided by Google, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
Categories of personal data
The following information is processed in connection with the use of Google Ads:
Purpose
We use Google Ads to run search advertisement campaigns if you have visited our website before. The services allow us to combine our ads with certain keywords or, if you have visited our website in the past, to advertise services that you have viewed on our website, for example. We may display interest-based advertising on other websites within the Google Search and Display Network (as a “Google Ad” as part of the Google Search or on other Google Partner websites).
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the UK
In connection with the use of Google Ads, personal data are transferred to countries outside the UK. For more information, see section 9 of this Privacy Notice.
Privacy Policy
Details of Google's processing of personal data in connection with Google Ads can be found here:
https://policies.google.com/privacy
https://business.safety.google/privacy/
On our website we use Microsoft Advertising. Microsoft Advertising is provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft").
Categories of personal data
The following information is processed in connection with the use of Microsoft Advertising:
Purpose
We use Microsoft Advertising to run search advertisement campaigns for you if you have visited our website before. The services allow us to combine our ads with certain keywords or, if you have visited our web site in the past, to advertise services that you have viewed on our website, for example. This enables us to display interest-based advertising on other websites within the Microsoft Search Network.
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the UK
In connection with the use of Microsoft Advertising, personal data are transferred to countries outside the UK. For more information, see section 9 of this Privacy Notice.
Privacy Policy
Microsoft's Privacy Policy for the processing of personal data in connection with Microsoft Advertising can be found here:
https://privacy.microsoft.com/en-us/privacystatement
We use Oracle Eloqua. Oracle Eloqua is provided by Oracle Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich ("Oracle").
Categories of personal data
The following information is processed in connection with the use of Oracle Eloqua:
Purpose
We use Oracle Eloqua to personalise our emails and to determine whether our emails, particularly our newsletters, are opened and which links in our emails you click on. We use this information to improve our emails and the offers and services we provide. The aim is to tailor our website and services and offers, especially our emails, to suit your needs and interests.
Legal basis
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the EEA
In connection with the use of Oracle Eloqua, personal data may be transferred to different countries that may be outside your jurisdiction. For more information, see section 9 of this Privacy Notice.
Privacy Policy
Oracle's Privacy Policy for the processing of personal data in connection with Oracle Eloqua can be found here:
https://www.oracle.com/ca-en/legal/privacy/
On our website we use pixels from social networks. The pixels are activated and your data are processed by social networks only after you have consented to the processing of personal data by social networks in the Privacy Preference Centre.
If you are registered as a user on a social network whose pixels we use, your visit to our website can be linked to your user account on that social network. We point out that social networks can then link the data collected about you via the pixels used on our website to other personal data from you even if you are not a user of the social network.
Please also note that social network providers may also process the personal data processed via the pixel for their own purposes. In addition, we may be jointly responsible with social network providers for certain processing activities.
In the case of joint controllership, we shall conclude an agreement with the social network provider on the processing of personal data under joint controllership.
Please see the Privacy Policies of the social networks, which we will indicate below.
Categories of personal data
The following information is processed in connection with the use of pixels:
Purpose
We use pixels from social networks to display information and advertising on our products, offers and services to you on the respective social network. In addition to being displayed on the respective social network, information and advertising on our products, offers and services may be displayed to you on other websites that also offer the respective pixel.
By using pixels, we obtain information about our promotional activities, especially on social networks.
Legal basis
We base the processing of your personal data on the following legal basis:
Storage period
We shall process your personal data only for as long as is necessary to achieve these purposes. For more information on the storage period, see section 7 of this Privacy Notice.
Transfer of your data to countries outside the UK
In connection with the use of pixels, personal data may be transferred to countries outside the UK. For more information, see section 9 of this Privacy Notice.
Pixels used and Privacy Policies for the pixels used
We list the pixels of social networks used by us below together with information about the social network provider and the Privacy Policy for the respective social network and pixel.
The Meta pixel (formerly the Facebook pixel) is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").
Meta's Privacy Policy for the processing of personal data in connection with Meta pixels can be found here:
https://www.facebook.com/about/privacy/
We shall store your data only for as long as is necessary to provide our offerings, in particular our website, or for as long as we have a legitimate interest in continuing to store your data. The storage period for your personal data depends in particular on the category of personal data processed and the purpose of the processing. Storage of your data is also considered based on your consent to its storage.
Finally, we take into account statutory storage periods, which may require us to keep your data for a certain period of time. Your data will therefore be stored for such periods as are provided for by applicable laws and regulations or other provisions to which we are subject. Corresponding requirements are also found in particular in commercial and tax legislation or derive from the regular statutory limitation periods.
In the event of a legal dispute, we will keep the personal data that we need for our legal defence until the final conclusion of the proceedings.
For further information on the storage period, please contact us using the contact details that can be found in section 1 of this Privacy Notice.
In certain cases, we share your personal data with other companies in the STIHL Group. Processing by these STIHL companies is done regularly on our behalf. The processing of your personal data may also be carried out under the sole controllership of the STIHL company receiving your data or under the joint controllership of that company with us.
If we share your personal data with other controllers, this will in principle be done only if this is necessary for the performance of a contract with you, if we or the third party have a legitimate interest in this or if you have agreed to this.
Processing of your personal data by another STIHL company on our behalf is carried out on the basis of a contract for processing data on behalf of a controller within the meaning of the UK GDPR.
In the case of joint controllership, we shall conclude an agreement on processing under joint controllership. This agreement shall lay down, inter alia, the obligations of the joint controllers in relation to compliance with the requirements of the UK GDPR. We shall be happy to provide you with the essential elements of this agreement on request. To this end, please contact us using the contact details that can be found in section 1 of this Privacy Notice.
In addition to recipients within the STIHL Group, we also share your personal data with third parties, in respect of individual processing operations and taking into account the data protection requirements. These third parties include service providers that process your personal data on our behalf and service providers that provide services for us that are associated with the processing of your personal data. The processing of your personal data may also be carried out under the sole controllership of the third parties receiving your data or under the joint controllership of those third parties with us.
We will only share your personal data with other controllers where this is necessary for the performance of a contract with you if we or the third party have a legitimate interest in this or if you have provided your consent.
In connection with the processing of your personal data we use the following categories of service providers:
Where we are obliged to do so under the UK GDPR or other law, we will also pass on your data to authorities and courts.
Processing of your personal data by third parties on our behalf is carried out on the basis of a contract for processing data on behalf of a controller within the meaning of the UK GDPR.
Where we jointly determine the purpose and means of processing with another controller, we shall conclude an agreement on processing under joint controllership. We shall be happy to provide you with the essential elements of this agreement on request. To this end, please contact us using the contact details that can be found in section 1 of this Privacy Notice.
Regardless of where your personal data are processed, our highest priority is to always ensure the level of protection guaranteed by the UK GDPR.
If we transfer personal data to recipients outside the UK, we comply with the requirements of Chapter V of the UK GDPR. If we work with third parties or use service providers that may transfer your personal data to countries outside the UK we shall oblige those third parties or service providers to comply with the requirements of Chapter V of the UK GDPR.
We point out that not all countries outside the UK have a level of data protection that is recognised as adequate by the Secretary of State (so-called "adequacy decision"). A list of the countries for which an adequacy decision has been adopted can be found at the following link: List of countries - UK Adequacy
Where an adequacy decision has not been adopted, we conclude the standard contractual clauses with the recipients of your personal data as issued by the Secretary of State under Section 119A of the Data Protection Act 2018 which came into force on 21 March 2022. For transfer to other controllers we use Module One of these standard contractual clauses and for transfer to our processors we use Module Two. If necessary, in addition to concluding the standard contractual clauses we shall also take additional measures to protect your personal data.
You can ask us for an overview of recipients in countries outside the UK and for information on the measures we have taken to ensure the level of protection of the UK GDPR at any time using the contact details specified in section 1 of this Privacy Notice.
If you wish to exercise your rights set out below, you can contact us informally at any time using the means of communication specified in this Privacy Notice. You can contact us and our Data Protection Officer by email and the other means of communication using the contact details set out in section 1 of this Privacy Notice.
You have the right to obtain confirmation as to whether or not personal data concerning you are being processed. If we are processing personal data concerning you, you have the right of access to the personal data and certain information prescribed by law. For more information on your right of access, see Article 15 of the UK GDPR.
You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you have the right to have incomplete personal data completed. For more information on your right to rectification, see Article 16 of the UK GDPR.
We always strive to ensure the accuracy of your personal data. Therefore, please notify us of any changes to your data (such as address changes) without undue delay, so that we can ensure your personal data are up-to-date.
If the legal requirements are met, you may obtain the erasure of your personal data without undue delay. In particular, this is the case where:
Please note that your right to erasure is subject to restrictions. For example, we are not allowed to erase personal data that we are legally required to continue to keep. Data that we need for the establishment, exercise or defence of legal claims are also excluded from your right to erasure. For more information on your right to erasure, see Article 17 of the UK GDPR.
If the legal requirements are met, you may obtain restriction of processing of your personal data. In particular, this is the case where:
For more information on your right to restriction of processing, see Article 18 of the UK GDPR.
Where you have provided personal data to us, and we have processed that personal data by automated means either for the performance of a contract with you or based on your consent, you have a right to receive such data in a structured, commonly used and machine-readable format. You also have the right, if the above-mentioned conditions are met, to have us transmit these data directly to a third party, where technically feasible. For more information on your right to data portability, see Article 20 of the UK GDPR.
If you have given your consent to the processing of your personal data, you may withdraw it at any time with future effect. This shall be without prejudice to the lawfulness of the processing of your data until it has been withdrawn.
If you consider that the processing of your personal data infringes applicable data protection legislation, you may lodge a complaint with a data protection supervisory authority, in particular the UK Information Commissioner (https://ico.org.uk/make-a-complaint/) or other applicable data protection supervisory authority.
Right to object to the processing of your personal data in the case of processing based on our legitimate interests
Where we process data based on a legitimate interest, you may object to the processing, on grounds relating to your particular situation, at any time. We shall then no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing is for the establishment, exercise or defence of legal claims. We assume that, when processing is carried out based on a legitimate interest, we shall generally be able to demonstrate such compelling legitimate grounds, but we shall examine and assess each objection individually.
For more information on your right to object, see Article 21 of the UK GDPR.
We regularly update this Privacy Notice to provide you with up-to-date and complete information about the processing of your personal data in connection with our website. We therefore advise you to consult this Privacy Notice on a regular basis.
